For Immediate Release
The Reform Party of the United States of America is rebuilding their organization. Founded in 1995, the party found mainstream success when Ross Perot obtained eight percent of the popular vote in the 1996 presidential election and Jesse Ventura was elected Governor of Minnesota in 1998. Disaster struck in 2000 when Pat Buchanan followers led a takeover of the party, leading to a loss of ballot access and a decade of in-fighting that decimated party membership.
Over the past decade the party has pulled itself together. The Reform Party has twenty four active affiliates, four of which were added to the organization during the 2012 convention. The position of the party was strengthened when Kevin Kennedy on the board of Belleville, NJ became publically affiliated and Bob Acker won a seat on a local utilities board in Colorado.
In January of 2012, the Reform Party Executive Committee began by chartering a new Communications Committee, chaired by Nicholas Hensley of North Carolina. The committee maintains internal communications and public relations and is composed of professionals with a background in modern marketing techniques.
The committee launched a new website with help of webmasters JD West and Cleave Drummond. This website replaced a page that dated back to the late 1990s. Additions included a press section that is regularly updated with press releases approved by a three member oversight board. “This is a big step forward for the party, which hasn’t released any press announcements in recent memory,” said Hensley.
Their web presence is anchored by the use of social media sites. Daily maintenance of these once abandoned pages has seen in an explosion in followers and activity. “We’ve nearly tripled our Facebook following and doubled our twitter followers. We’ve got new Linkedin, Tumblr and Google+ pages,” said Hensley.
Since 2013 is an off year for federal elections, the committee has turned to infrastructure building and content creation while state and local affiliates run candidates for local offices. “We have a lot of projects we’re working on,” Hensley said “We’re working on press releases, a press kit, an organizer kit with fliers, business cards and all the materials an on-the-ground organizer will need.”
The Reform Party is working to put itself in a better position to win offices during the mid-term, when they hope to reemerge as a viable alternative to Democrats and Republicans.
The Reform Party’s website can be found at www.reformparty.org and can be contacted by email at firstname.lastname@example.org.
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